{
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  "docSlug": "bi-30ae441dfdcb1ba2",
  "documentTitle": "The pitch deck Pacaso used to raise $72 million from 17,500 investors",
  "authorId": "Pitchdecks",
  "authorName": "Pacaso",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 9,
  "pageCount": 24,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a pie chart to visualize market penetration vs total serviceable market.",
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  "slideHref": "/slides/019dd923-5fed-74f2-a970-cddd21b4c16d/9",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-cddd21b4c16d",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-cddd21b4c16d.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-cddd21b4c16d#slide-9",
  "components": [
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      "kind": "chart",
      "text": "US serviceable $1.3T vs Pacaso today <1%",
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      "subkind": "pie",
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      },
      "kind": "metric",
      "text": "80% Americans aspire to own a second home in their lifetime",
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      },
      "kind": "metric",
      "text": "$500B Plus expansion into the European vacation home market",
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      "componentId": "b387b662-e588-450b-99af-58746ffcbb81",
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      },
      "kind": "metric",
      "text": "~24M US households with annual household income $150K+",
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      "confidence": null,
      "componentId": "fd409b79-89fe-4b85-a31e-4dcc0c138977",
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    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $1.3T",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11a-739e-80aa-7f7e4cf61f28",
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        "x": 0.45,
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      },
      "kind": "source-note",
      "text": "Source: All US housing data based on National Association of Realtors, Redfin and MLS data. 1-4 footnotes.",
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      "kind": "title",
      "text": "Unlocking massive TAM",
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  "arcBeats": [
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      "beatId": "a237c577-9a8e-49ca-9405-ae16d8e523e2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market sizing is presented on page 9, highlighting the potential for growth",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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  ],
  "loops": [
    {
      "to": 9,
      "from": 6,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "3f956ddc-3fc2-4ea1-b481-f5dee9f916e8",
      "evidence": "The deck presents a clear 'why now' case, highlighting the potential for growth and the unique value proposition",
      "position": 0,
      "objective": "Why now is the right time to invest in Pacaso",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 10,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "fe14c986-1517-4194-9645-a0e58b852662",
      "evidence": "The deck presents the cost of inaction, highlighting the potential consequences of not investing in Pacaso",
      "position": 1,
      "objective": "The cost of inaction in the vacation home market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
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  "locked": true
}