{
  "docId": "019dd923-5fed-74f2-a970-cddd21b4c16d",
  "docSlug": "bi-30ae441dfdcb1ba2",
  "documentTitle": "The pitch deck Pacaso used to raise $72 million from 17,500 investors",
  "authorId": "Pitchdecks",
  "authorName": "Pacaso",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 10,
  "pageCount": 24,
  "prevPage": 9,
  "nextPage": 11,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": "The diagram uses a hub-and-spoke layout to categorize revenue into 'Initial Fee' and 'Ongoing monetization' (recurring revenue streams).",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "process_diagram",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-cddd21b4c16d/10",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-cddd21b4c16d",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-cddd21b4c16d.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-cddd21b4c16d#slide-10",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Since launch we’ve developed a unique business model that allows us to generate revenue from a mix of recurring and one-time transaction costs, including an up-front real estate fee, ongoing property management, and resale commissions.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b11a-739e-80aa-d9ce19e9edcb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.5,
        "x": 0.45,
        "y": 0.25
      },
      "kind": "diagram",
      "text": "Hub-and-spoke diagram showing Initial Fee vs Ongoing monetization streams",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ef8eba3-6420-44f0-9a89-668c15201583",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.35,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "paragraph",
      "text": "Since launch we've developed a unique business model that allows us to generate revenue from a mix of recurring and one-time transaction costs, including an up-front real estate fee, ongoing property management, and resale commissions.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6bce3fb0-4cca-48d5-864a-6aa6be7d51cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.05,
        "y": 0.12
      },
      "kind": "title",
      "text": "Our business model includes diverse revenue streams",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3ebde5f7-a1f8-4fd8-be9e-0faa5dc8890e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.15,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "BUSINESS MODEL",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b125a7b4-345b-49d2-a61b-1d16812ab0bc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "hub-spoke",
      "slug": null,
      "matchId": "bd4921fb-735b-403e-b9e4-0df36135b780",
      "evidence": "The diagram centralizes 'Ongoing monetization' with peripheral revenue streams connected to it.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 10,
      "beatId": "2e150197-dd61-4188-879e-38341bdb247a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The business model is presented on page 10, highlighting diverse revenue streams",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "fe14c986-1517-4194-9645-a0e58b852662",
      "evidence": "The deck presents the cost of inaction, highlighting the potential consequences of not investing in Pacaso",
      "position": 1,
      "objective": "The cost of inaction in the vacation home market",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.5,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}