{
  "docId": "019dd923-5fed-74f2-a970-b7e93e27eca1",
  "docSlug": "bi-9d692ce5beb8c1c9",
  "documentTitle": "Restaurant discovery app Onezone has raised $1 million in seed funding",
  "authorId": "Pitchdecks",
  "authorName": "Onezone",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 5,
  "pageCount": 12,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "big_number",
    "sparkline",
    "pie_chart",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-b7e93e27eca1/5",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-b7e93e27eca1",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-b7e93e27eca1.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-b7e93e27eca1#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "In just 7 months we have...",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a22f-77f29edcf443",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.25,
        "y": 0.75
      },
      "kind": "chart",
      "text": "47% Of MAU book over 5x",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6237808c-eec0-4636-9d9b-3537011e0aec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.05,
        "y": 0.75
      },
      "kind": "metric",
      "text": "405,351 Booking requests",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c434684-9699-4557-98cd-d6fbc5c11528",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.05,
        "y": 0.45
      },
      "kind": "metric",
      "text": "93,615 New users",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a33ef9e9-771b-4367-910c-62f35b127535",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.25,
        "y": 0.45
      },
      "kind": "metric",
      "text": "1,250,511 App sessions",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a6913a1c-614a-4526-848a-8652869cf4f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "New users: 93,615",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a22f-7e74fb59b28d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.4,
        "x": 0.55,
        "y": 0.65
      },
      "kind": "quote",
      "text": "The app is brilliant - love how intuitive it is to use, also love the pics & the snappy descriptions",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "48991844-6e1d-4c4b-8793-c102bd0d505e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "quote",
      "text": "This is truly what a lockdown free London needs",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "99761973-0e98-4c57-aa86-5621bf935aa6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "This is truly what a lockdown free London needs - Head of Communications for Instagram Europe; The app is brilliant - love how intuitive it is to use, also love the pics & the snappy descriptions - Tania Ballantine, ex Chief Restaurant Critic @ Time Out",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-c0ab-717a-a22f-79c07d75c3bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.35,
        "x": 0.05,
        "y": 0.17
      },
      "kind": "title",
      "text": "In just 7 months we have...",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d66d5dc1-18de-453f-8047-5104aa87514a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.25,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Users love us",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc7b004d-2cfd-4ef4-b026-fbf6fe16a9e5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 5,
      "beatId": "754a51e6-fba2-4def-a940-712598c33a80",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "User traction is presented on pages 5-6",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "35deda3a-e575-4b52-bae8-0d56c0335e60",
      "evidence": "The traction slides highlight user engagement and retention",
      "position": 1,
      "objective": "Showcase user traction as a quick win",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}