{
  "docId": "019dd923-5fed-74f2-a970-a8e8194ddcc4",
  "docSlug": "bi-f14e5dcdd5dfc43d",
  "documentTitle": "Read the pitch deck Open Forest Protocol used to raise $4.1 million",
  "authorId": "Pitchdecks",
  "authorName": "Open Forest Protocol",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 6,
  "pageCount": 12,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 3,
  "notes": "Uses a funnel-like visual to represent market expansion over time.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "bubble_chart",
    "pie_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-a8e8194ddcc4/6",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-a8e8194ddcc4",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-a8e8194ddcc4.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-a8e8194ddcc4#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Global demand for carbon credits in the VCM could increase by a factor of 25 by 2030 and 100 by 2050",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89cf-d1d5a9837934",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.88,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Market growth visualization from 2019 (<$1bb) to 2022 ($2bb) to 2030 ($50bb)",
      "attrs": null,
      "subkind": "bubble",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8fa84fec-53f1-426d-abe7-ce0ebeb89df2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.15,
        "x": 0.83,
        "y": 0.88
      },
      "kind": "image",
      "text": "Open Forest Protocol logo",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1243e9fc-bb6f-4a2e-80c6-a694a10b7352",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "VCM Market Size: $50bb",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89cf-d48c35e72d04",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.75,
        "x": 0.06,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: https://www.mckinsey.com/capabilities/sustainability/our-insights/a-blueprint-for-scaling-voluntary-carbon-markets-to-meet-the-climate-challenge; https://www.ecosystemmarketplace.com/articles/nature-can-get-us-37-percent-way-paris-climate-target/",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b9059770-b86f-4907-bd8c-0b2163c6164e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.88,
        "x": 0.06,
        "y": 0.15
      },
      "kind": "title",
      "text": "Global demand for carbon credits in the VCM could increase by a factor of 25 by 2030 and 100 by 2050",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7aa6fe7-b272-4669-ad02-0066cae4296c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.06,
        "y": 0.09
      },
      "kind": "title",
      "text": "THE OPPORTUNITY",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a59421f7-4413-4a72-ba0c-b930d2696efe",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "2638e022-0c2b-4d98-b1a5-435d1c486571",
      "evidence": "The slide presents a clear and concise formula for growth: 'Global demand for carbon credits in the VCM could increase by a factor of 25 by 2030 and 100 by 2050'",
      "confidence": 0.6
    },
    {
      "name": "SCQA Framework",
      "slug": "scqa-framework",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "e6ab591f-2245-4ded-804e-b6b43efafee8",
      "evidence": "The slide presents a clear Situation (Global demand for carbon credits), Complication (need for scaling), and Question (how to meet the climate challenge)",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-sizing",
      "slug": null,
      "matchId": "2b7cb8f0-2426-4bce-ba9d-ad60cb51185e",
      "evidence": "Visualizes historical and projected market growth",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "56d1bf61-55c7-4c42-adbf-63929e9e71c0",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Sizing",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Slide 6 provides market sizing information",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}