{
  "docId": "019dd923-5fed-74f2-a970-84d66abcfaa0",
  "docSlug": "bi-be479a5b86b1d1a8",
  "documentTitle": "Read the Oat Haus pitch deck example an influencer used for food brand",
  "authorId": "Pitchdecks",
  "authorName": "Kween",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
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  "pageNumber": 8,
  "pageCount": 25,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Includes market research data from Mintel.",
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  "slideHref": "/slides/019dd923-5fed-74f2-a970-84d66abcfaa0/8",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-84d66abcfaa0",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-84d66abcfaa0.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-84d66abcfaa0#slide-8",
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      "kind": "list",
      "text": "Despite fewer options, about 22% of consumers have purchased non-peanut or non-almond butters, including cashew butter or sunflower seed butter, within the past six months.\nNearly half of consumers (47%) agree peanut-substitute and seed-based spreads also are suitable for those without nut allergies.\nAbout 55% wish there were more nut-based and sweet spreads that offered health benefits, such as added vitamins or antioxidants.\nConsumers are most interested in seeing more products without additives or preservatives (36%)\nCategory blurring creates opportunity and competition\nNut-based and sweet spreads are tethered to a few popular means of consumption – on bread and on a sandwich – and to only select dayparts, such as breakfast. As consumption of bread weakens, spreads’ widespread use on bread may be a barrier to future growth if left undisrupted.\nSnacking is particularly under-leveraged in the category. Toeing the line between indulgent and healthy, nut-based and sweet spreads can appeal to both consumers looking to treat themselves and/or eat healthier when snacking, pointing to opportunity to increase variety of use through the popular snacking occasion.",
      "attrs": null,
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    },
    {
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      "kind": "metric",
      "text": "TAM: $3.9bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b2-7713-a1ef-1c7a068b3f41",
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      "kind": "paragraph",
      "text": "US Nut-Butter & Sweet Spreads Sector: $3.9bn",
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      "kind": "source-note",
      "text": "Mintel – Nut-Butter & Sweet Spreads Report",
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      "componentId": "fc8012bf-09ef-4d43-884d-4a2601cd5573",
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    {
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        "h": 0.05,
        "w": 0.7,
        "x": 0.06,
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      },
      "kind": "title",
      "text": "Market: How big is the alternative nut butter opportunity?",
      "attrs": null,
      "subkind": "headline",
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      "confidence": null,
      "componentId": "7ccc9ab5-c670-4bec-b1f9-0898c03d583b",
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  "metrics": [],
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  "frameworks": [],
  "arcBeats": [
    {
      "to": 8,
      "from": 8,
      "beatId": "4bb8a078-30df-4960-a2fe-bd4fb178fad9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck presents market sizing information on page 8.",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
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  ],
  "loops": [
    {
      "to": 11,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "68b3cf34-27b4-4b57-a098-844e7988675a",
      "evidence": "The deck presents the problem and solution in a way that implies consequences for inaction.",
      "position": 0,
      "objective": "What are the consequences of not having a safe and tasty snack option?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
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  "thumbSrcAlt": null,
  "locked": true
}