{
  "docId": "019dd923-5fed-74f2-a970-84d66abcfaa0",
  "docSlug": "bi-be479a5b86b1d1a8",
  "documentTitle": "Read the Oat Haus pitch deck example an influencer used for food brand",
  "authorId": "Pitchdecks",
  "authorName": "Kween",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 6,
  "pageCount": 25,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "customer_journey",
  "function": "other",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "Uses a standard persona framework structure.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-84d66abcfaa0/6",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-84d66abcfaa0",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-84d66abcfaa0.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-84d66abcfaa0#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.18,
        "w": 0.65,
        "x": 0.06,
        "y": 0.75
      },
      "kind": "framework",
      "text": "Goals\nEnsure kids are happy/healthy, despite food allergies and dietary/environmental restrictions\nNeeds products on shelves at stores she already shops at\nFeel like food is safe and healthy",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "34674410-ba2f-47c4-aac5-fd16a2fb945d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.65,
        "x": 0.06,
        "y": 0.00175
      },
      "kind": "framework",
      "text": "Demographics\nFemale, 37 years old, well-educated\nLiz has two children (Amy 6 – has a sensitivity to soy & Jesse - 7 attends a nut-free school)\nUpper-Middle Class with discretionary income (HHI > $150K) to spend on products that help her and her family feel their best",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af808008-1658-47bd-85ae-13fdcec79bde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.65,
        "x": 0.06,
        "y": 0.45
      },
      "kind": "framework",
      "text": "Behaviors\nReads mommy blogs, active on Facebook & Instagram\nFrequently gives/receives advice from other parents\nAlways on the go, especially in mornings when packing kids' school lunches\nShops at Whole Foods, Sprouts, Trader Joes with average checkout ~>$100\nHealth conscious, reads labels looking for clean/safe options",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ef78122b-153e-4c20-a753-ebd64e5d354a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.42,
        "w": 0.27,
        "x": 0.68,
        "y": 0.17
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c22da226-9496-4253-bd12-5503312d1ace",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.22,
        "x": 0.06,
        "y": 0.08
      },
      "kind": "title",
      "text": "Customer: Liz",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a90360f9-2765-49e2-b072-5d600830db9a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "a7f49341-5c6e-48f0-80b5-96ecbc5b9ffb",
      "evidence": "framework/instance: Behaviors\nReads mommy blogs, active on Facebook & Instagram\nFrequently gives/receives advice from other parents",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "0a9462b5-a7a3-4fe8-a3af-8b7e15918adc",
      "evidence": "Structured profile of a target customer including demographics, behaviors, and goals.",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}