{
  "docId": "019dd923-5fed-74f2-a970-777fc1ef73d0",
  "docSlug": "bi-f89bacd11d82cbbe",
  "documentTitle": "This pitchdeck raised $5.5 million for a Zillow-like platform for newly constructed homes",
  "authorId": "Pitchdecks",
  "authorName": "Propertymate",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 19,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "traction",
  "function": "show_traction",
  "density": "balanced",
  "nDataPoints": 22,
  "notes": "The chart displays two distinct metrics over time, with GMV showing volatility and MQLs showing steady linear growth.",
  "elementsJson": [
    "line_chart"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-777fc1ef73d0/11",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-777fc1ef73d0",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-777fc1ef73d0.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-777fc1ef73d0#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.88,
        "x": 0.06,
        "y": 0.11
      },
      "kind": "chart",
      "text": "Dual-line chart tracking GMV and MQLs over time",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e75cfd23-f208-481f-b6b8-31e166102e79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.1,
        "x": 0.06,
        "y": 0.25
      },
      "kind": "legend",
      "text": "GMV (teal) and MQLs (peach)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7e9cc71-7405-4195-9f66-bb9615aa9b69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "GMV: $7,116,898",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb19-728c-86a2-d69a135a8d18",
      "frameworkName": null,
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    {
      "bbox": {
        "h": 0.04,
        "w": 0.13,
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        "y": 0.11
      },
      "kind": "title",
      "text": "GMV/MQLS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5d91af5-3eb5-4b1f-9080-57ca9232f46c",
      "frameworkName": null,
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 14,
      "from": 10,
      "beatId": "c5e64b41-68d0-4d3b-8e9e-9a4c125dfeca",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction metrics are presented on pages 10-14.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 18,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "b8ffa829-8ecd-4069-8bdb-1f965705701e",
      "evidence": "The deck implies that the current process is inefficient and that Propertymate can improve it.",
      "position": 0,
      "objective": "What are the consequences of not improving the home buying experience?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 14,
      "from": 10,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "b05750e8-f6a5-4406-8f74-52b46141e650",
      "evidence": "The deck presents various traction metrics, such as GMV/MQLS and revenue/take rate.",
      "position": 1,
      "objective": "What are the key metrics that demonstrate Propertymate's traction?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}