{
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  "docSlug": "bi-084bdd259195a612",
  "documentTitle": "Narvar used this pitch deck to raise $64 million to take on Amazon",
  "authorId": "Pitchdecks",
  "authorName": "Narvar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
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  "notes": "The slide uses a high-quality lifestyle image to evoke an emotional connection to the 'forgotten moments' (post-purchase experience).",
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      "kind": "title",
      "text": "Narvar is relentlessly focused on the forgotten moments.",
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      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck highlights the customer journey and Narvar's mission to focus on the forgotten moments",
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      "parentBeatName": "Turn",
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  "loops": [
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      "name": "Golden Circle",
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      "matchId": "60149d27-c1e3-4beb-ae9f-bb1355b67be4",
      "evidence": "The deck uses the golden circle to explain Narvar's mission and purpose",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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