{
  "docId": "019dd923-5fed-74f2-a970-4bb419a06b9c",
  "docSlug": "bi-084bdd259195a612",
  "documentTitle": "Narvar used this pitch deck to raise $64 million to take on Amazon",
  "authorId": "Pitchdecks",
  "authorName": "Narvar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.772,
  "pageNumber": 5,
  "pageCount": 12,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a personal 'I want to Do' framing to humanize the company's mission.",
  "elementsJson": [
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  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-4bb419a06b9c/5",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-4bb419a06b9c",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-4bb419a06b9c.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-4bb419a06b9c#slide-5",
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      "kind": "list",
      "text": "Help your customers help themselves\nEnable seamless experiences across channels",
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      "kind": "title",
      "text": "I want to Do",
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  "metrics": [],
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  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "0d7d393f-a5d4-48ae-96dc-b2eb80f96d86",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck highlights the customer journey and Narvar's mission to focus on the forgotten moments",
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      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
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  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "60149d27-c1e3-4beb-ae9f-bb1355b67be4",
      "evidence": "The deck uses the golden circle to explain Narvar's mission and purpose",
      "position": 0,
      "objective": "Why Narvar's mission is important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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  "locked": true
}