{
  "docId": "019dd923-5fed-74f2-a970-4bb419a06b9c",
  "docSlug": "bi-084bdd259195a612",
  "documentTitle": "Narvar used this pitch deck to raise $64 million to take on Amazon",
  "authorId": "Pitchdecks",
  "authorName": "Narvar",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.772,
  "pageNumber": 3,
  "pageCount": 12,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "customer_journey",
  "function": "present_framework",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This appears to be part of a customer journey framework focusing on user intent.",
  "elementsJson": [
    "headline_text",
    "bullet_list"
  ],
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-4bb419a06b9c/3",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-4bb419a06b9c",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-4bb419a06b9c.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-4bb419a06b9c#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.185,
        "w": 0.695,
        "x": 0.067,
        "y": 0.455
      },
      "kind": "list",
      "text": "Offer convenience with flexible options\nIncrease confidence with clear expectations",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e387ab2-c2eb-4b7b-9f97-12075c6898ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.085,
        "w": 0.258,
        "x": 0.067,
        "y": 0.205
      },
      "kind": "title",
      "text": "I want to Buy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c877d44c-bf71-420a-a71c-44c26d2c113c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "50d1699c-721d-482b-b786-e523bd2205a8",
      "evidence": "type: customer_journey",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "512b8f20-15f8-4e76-9d83-d29d7f52de35",
      "evidence": "Focuses on user intent during the 'buy' stage of a journey.",
      "confidence": 0.85
    }
  ],
  "arcBeats": [
    {
      "to": 6,
      "from": 3,
      "beatId": "0d7d393f-a5d4-48ae-96dc-b2eb80f96d86",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "The deck highlights the customer journey and Narvar's mission to focus on the forgotten moments",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}