{
  "docId": "019dd923-5fed-74f2-a970-405419f411d6",
  "docSlug": "bi-2ba625c873fc117e",
  "documentTitle": "How to make a pitch deck for investors, according to Modern Picnic",
  "authorId": "Pitchdecks",
  "authorName": "Modern Picnic",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 16,
  "pageCount": 26,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "traction",
  "function": "show_traction",
  "density": "overcrowded",
  "nDataPoints": 6,
  "notes": "The slide highlights a community-led growth strategy with key performance metrics.",
  "elementsJson": [
    "photo",
    "big_number"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-405419f411d6/16",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-405419f411d6",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-405419f411d6.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-405419f411d6#slide-16",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "A community first group of women, launched in 2019, serving as a powerful acquisition engine.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fe5-e4e49ac2fb7f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.94,
        "w": 0.41,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fb5743eb-b48c-4c4e-a345-0ac0581b8bdc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.16,
        "x": 0.82,
        "y": 0.25
      },
      "kind": "metric",
      "text": "800+ social media posts",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "15921770-f5b2-41ee-8be2-8ce041f94b3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.16,
        "x": 0.82,
        "y": 0.55
      },
      "kind": "metric",
      "text": "20% yearly revenue",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38242b12-bfb0-423d-a8e3-58e20e5f7b57",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.16,
        "x": 0.65,
        "y": 0.55
      },
      "kind": "metric",
      "text": "35 states",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d54c9e5-9577-429c-a5c2-035166a519d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.16,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "metric",
      "text": "$0 acquisition cost",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b1d0aba-b5c9-4988-98e8-3fd55c347b95",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.16,
        "x": 0.48,
        "y": 0.25
      },
      "kind": "metric",
      "text": "700+ brand ambassadors",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "885aaa5e-282e-496c-b6c8-cf569e844de1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.16,
        "x": 0.48,
        "y": 0.55
      },
      "kind": "metric",
      "text": "20M+ impressions",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9b46d5b9-79cb-47e7-b501-d9d5fa6ecd2c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "brand ambassadors: 700+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b119-70d4-8fe5-ea6ce6bdceb0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.51,
        "x": 0.46,
        "y": 0.85
      },
      "kind": "paragraph",
      "text": "A community first group of women, launched in 2019, serving as a powerful acquisition engine.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b1ff2bcb-3ff8-4569-8140-8bee6467ad73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.49,
        "x": 0.48,
        "y": 0.08
      },
      "kind": "title",
      "text": "BRAND AMBASSADOR PROGRAM",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ad31d7f5-982f-4dd8-8ed2-c10eaf7e9ecc",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8c4e000a-1622-407c-baf3-4b172b81de9a",
      "evidence": "A community first group of women, launched in 2019, serving as a powerful acquisition engine.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 9,
      "beatId": "1cd39381-d171-4fdf-a72b-23552596cf43",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "The traction and milestones are highlighted on pages 9-17",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}