{
  "docId": "019dd923-5fed-74f2-a970-3c8b0a8b0d84",
  "docSlug": "bi-b51075df181587e3",
  "documentTitle": "MyJam: cultural foods marketplace raises $2.4 million",
  "authorId": "Pitchdecks",
  "authorName": "MyJam",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 7,
  "pageCount": 11,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "Uses a contrast-pair framing to emphasize the competitive advantage.",
  "elementsJson": [
    "action_title",
    "paragraph"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-3c8b0a8b0d84/7",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-3c8b0a8b0d84",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-3c8b0a8b0d84.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-3c8b0a8b0d84#slide-7",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "They are limited by space. We're empowered by space. We're asset light. They are heavy on assets.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b1-7611-ab2f-27afdab9568e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.072,
        "w": 0.56,
        "x": 0.166,
        "y": 0.668
      },
      "kind": "paragraph",
      "text": "They are limited by space. We're empowered by space. We're asset light. They are heavy on assets.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f02517be-5782-4fa0-b3bc-332f5da62feb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.272,
        "w": 0.668,
        "x": 0.166,
        "y": 0.214
      },
      "kind": "title",
      "text": "We love our model because it breaks our competitors'",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "39783f34-5cc0-4530-8c55-7dc47a73abe4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "contrast-pairs",
      "slug": null,
      "matchId": "65765982-00ba-4374-a1a1-2aacd0ce4adc",
      "evidence": "The slide explicitly contrasts 'limited by space' vs 'empowered by space' and 'asset light' vs 'heavy on assets'.",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "7b5de1c5-4f6d-4a1b-b237-799c9c85818a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 6-7 present the solution and unfair advantage",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 7,
      "from": 6,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "eb7cfbe3-ce6e-454c-9edc-8ef011e3b546",
      "evidence": "The deck presents MyJam's USP and competitive advantage",
      "position": 1,
      "objective": "Why does MyJam's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}