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  "documentTitle": "MyJam: cultural foods marketplace raises $2.4 million",
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      "text": "Consolidation\nWe offer one delivery cost\nIf one store doesn't have it,\nanother one does",
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      "text": "Flywheel effect\nPeople delight when they find what they love\nStore owners want to make offers\nBrands want to be presented to customers\nMakers tell customers where to find them",
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