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  "documentTitle": "MyJam: cultural foods marketplace raises $2.4 million",
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  "authorName": "MyJam",
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  "notes": "Uses a contrast-pairs framework to highlight the evolution of food culture.",
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      "text": "Now: Neighborhoods are a mix of 10s of nationalities. People are moving around all the time. Food fusion: Youtube, TikTok, Instagram, Restaurants. People thrive to try new food.",
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      "text": "50 years ago: People stay in the same place for ~10 years and neighborhoods have majority. Food was standard. BBC food was inspirational.",
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      "text": "Customers end up ordering from multiple stores",
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