{
  "docId": "019dd923-5fed-74f2-a970-37c5a10cb95c",
  "docSlug": "bi-a2f774b618c5a0e4",
  "documentTitle": "Microsoft Advertising's pitch deck for sponsored products ads",
  "authorId": "Pitchdecks",
  "authorName": "Microsoft",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 4,
  "pageCount": 15,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "context",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 9,
  "notes": "The chart highlights cross-platform behavioral differences in retail search intent.",
  "elementsJson": [
    "action_title",
    "subtitle_text",
    "bar_chart_vertical",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-37c5a10cb95c/4",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-37c5a10cb95c",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-37c5a10cb95c.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-37c5a10cb95c#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.84,
        "x": 0.08,
        "y": 0.3
      },
      "kind": "chart",
      "text": "Bar chart showing percentages ranging from 77% to 98% across 9 categories.",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f01bc43b-3689-4ec4-8ad5-fb9bb5d69a36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Percentage of users: 98%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0ac-7341-b369-8c12189df6d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.3,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Microsoft internal data, U.S., PC, September 2018.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "33997a73-083c-4cf4-b83f-cdab8d3d8f35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Shoppers who visit both Amazon and Bing often don't search on the same categories",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e31a2a0-224e-4532-92d5-22aef9018634",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.8,
        "x": 0.1,
        "y": 0.18
      },
      "kind": "title",
      "text": "% of Bing retail searchers who don't search on the same category when visiting Amazon",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19dc8e7f-67cb-4f16-a66f-7d22fcd4fd83",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}