{
  "docId": "019dd923-5fed-74f2-a970-37c5a10cb95c",
  "docSlug": "bi-a2f774b618c5a0e4",
  "documentTitle": "Microsoft Advertising's pitch deck for sponsored products ads",
  "authorId": "Pitchdecks",
  "authorName": "Microsoft",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.78,
  "pageNumber": 3,
  "pageCount": 15,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "comparison_table",
  "function": "compare_peers",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "The slide uses two pie charts to contrast search engine market share vs. user overlap behavior.",
  "elementsJson": [
    "action_title",
    "pie_chart",
    "pie_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-37c5a10cb95c/3",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-37c5a10cb95c",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-37c5a10cb95c.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-37c5a10cb95c#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "64% of shopper searches happen on top search engines vs. 36% on Amazon.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ac-7341-b36a-6f40d19225d2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Share of shopper searches: 64% Top search engines, 36% Amazon",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fc528ce-28ca-4693-b3b7-c1f744d2c9f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.55,
        "y": 0.4
      },
      "kind": "chart",
      "text": "Share of shopping searches: 23% Bing users, 77% Bing and Amazon",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fabd4e68-a984-4941-9954-728b483b23c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of shopper searches: 64%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0ac-7341-b36a-72659da82790",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "1. comScore data, September 2018. 2. Microsoft internal data, Microsoft Search Network, U.S., September 2018. PC only.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de88cab6-c1e2-4a1c-b6de-e43fcdfde3ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.6,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Consumer behavior differs between search engines and Amazon",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ae299d6a-27cc-4c5e-b9cc-b2959bdefdd8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Comparison frame",
      "slug": "comparison-frame",
      "agent": null,
      "layer": "slide",
      "matchId": "0e464291-fbc3-4972-81b3-ba037cea4148",
      "evidence": "The slide compares consumer behavior between search engines and Amazon.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}