{
  "docId": "019dd923-5fed-74f2-a970-29f463946768",
  "docSlug": "bi-38afdb6617b95465",
  "documentTitle": "MITO AI raises $4.5 million round; read its pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "MITO AI",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 16,
  "pageCount": 18,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": "The slide uses a background image of a dog, which is likely a stylistic choice or branding element for the company 'MIT()'.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-29f463946768/16",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-29f463946768",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-29f463946768.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-29f463946768#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.2,
        "y": 0.35
      },
      "kind": "callout",
      "text": "Today 80K brands spending at least $100K per year on video",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3bc4d4d3-dd74-45e1-8fa0-bd28b437b515",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.55,
        "y": 0.35
      },
      "kind": "callout",
      "text": "The Video Creation boom is coming. If cost per video is lower: 10x More Brands, 10x More Content per brand, at a Lower Cost",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3cb75229-27c8-494c-ab83-4eef39a71c28",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $100B+",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b11b-751b-9372-92be44dd5460",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.25,
        "y": 0.21
      },
      "kind": "paragraph",
      "text": "E.g. brands needing 30 sec-5 min videos",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a1dfacc9-e69a-44bb-8b32-7688fae7c686",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.85
      },
      "kind": "title",
      "text": "Professional Video Creation Is About to Explode — For Brands, Movie Studios, Social Media, Agencies, Creators and new forms of entertainment",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d228ff3-a8ad-48d8-aaf9-71d3e7fec3cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.64,
        "x": 0.18,
        "y": 0.05
      },
      "kind": "title",
      "text": "HUGE $100B+ MARKET",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb6125c3-91b3-4c8d-9d69-c53466c6fa89",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 17,
      "from": 16,
      "beatId": "01213b82-9c61-4c75-a0ac-75d087dea492",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The deck provides market sizing and growth potential",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}