{
  "docId": "019dd923-5fed-74f2-a970-19e8735a45db",
  "docSlug": "bi-148b7d2496a13d06",
  "documentTitle": "See the pitch deck that fintech startup Maza used to raise $8 million",
  "authorId": "Pitchdecks",
  "authorName": "Maza",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 9,
  "pageCount": 14,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "The chart shows a clear trend of improving margins, with a specific annotation explaining the initial negative performance.",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-19e8735a45db/9",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-19e8735a45db",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-19e8735a45db.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-19e8735a45db#slide-9",
  "components": [
    {
      "bbox": {
        "h": 0.32,
        "w": 0.24,
        "x": 0.73,
        "y": 0.38
      },
      "kind": "callout",
      "text": "XX% Tax ID contribution margins",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2d7bb785-f000-4c08-9e86-72debfad8c5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Before widespread roll-out of subscription",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe9-733c-819c-05dabc41912b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.55,
        "x": 0.12,
        "y": 0.24
      },
      "kind": "chart",
      "text": "Gross Margin over time (Dec-May)",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "782ab1fe-1b70-4856-9dba-a24cc381c601",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.14,
        "x": 0.23,
        "y": 0.23
      },
      "kind": "legend",
      "text": "Before widespread roll-out of subscription",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c40a8446-7980-4437-9d13-4b4a971f7271",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Gross Margin: XX%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-abe9-733c-819c-0b3160d6eff7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.76,
        "x": 0.12,
        "y": 0.08
      },
      "kind": "title",
      "text": "Every new member is Gross Margin positive",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "25d1a6e8-7976-4786-9eda-b1be598b57b9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "e3e786b5-67b7-475a-beab-aabbd35be2bf",
      "evidence": "Gross Margin over time (Dec-May)",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 11,
      "from": 9,
      "beatId": "e2ccde4e-17a8-4c6f-a52d-b1777234aa40",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "The Breakthrough",
      "beatSlug": "rags-to-riches-the-breakthrough",
      "evidence": "The deck presents a vision and go-to-market strategy",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "878934c5-1cfe-4b10-b818-1cdcda307bb4",
      "evidence": "The deck presents traction and go-to-market strategy",
      "position": 1,
      "objective": "What is the cost of not using Maza's Identity solution?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}