{
  "docId": "019dd923-5fed-74f2-a970-19e8735a45db",
  "docSlug": "bi-148b7d2496a13d06",
  "documentTitle": "See the pitch deck that fintech startup Maza used to raise $8 million",
  "authorId": "Pitchdecks",
  "authorName": "Maza",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 14,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a persona-based approach to frame the problem.",
  "elementsJson": [
    "photo",
    "bullet_list"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-19e8735a45db/3",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-19e8735a45db",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-19e8735a45db.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-19e8735a45db#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.051,
        "w": 0.142,
        "x": 0.39,
        "y": 0.552
      },
      "kind": "callout",
      "text": "Why?",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6bc86f7a-acfd-4779-972e-b33685e165e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.051,
        "w": 0.142,
        "x": 0.39,
        "y": 0.194
      },
      "kind": "callout",
      "text": "Problem",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ecfe4ca-6c38-4a4e-b13a-40f9b68567b4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Jorge lacks a financial identity",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-abe9-733c-819b-c2235a3b16ee",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.33,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Photo of Jorge",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4a697c3d-56ea-4e1f-8d89-58d50fe7f373",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.39,
        "y": 0.754
      },
      "kind": "list",
      "text": "No SSN\nNo bank account\nNo proof of income",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d30564ee-5743-492b-8432-c3584481fb47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.53,
        "x": 0.39,
        "y": 0.295
      },
      "kind": "paragraph",
      "text": "Jorge makes $XXk a year but is blocked from credit",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "90850e38-228f-4ee6-a673-61ddc3b447b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.53,
        "x": 0.39,
        "y": 0.653
      },
      "kind": "paragraph",
      "text": "Jorge lacks a financial identity",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c85f9b3a-f000-4fc6-b26c-4c9153f7df39",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem Statement Canvas",
      "slug": "problem-statement-canvas",
      "agent": "Architect",
      "layer": "slide",
      "matchId": "67ca7b99-f0dd-4721-ba27-a1a49408e0d9",
      "evidence": "paragraph/paragraph: Jorge makes $XXk a year but is blocked from credit",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "audience-persona",
      "slug": null,
      "matchId": "d0b1d93c-6eed-466b-acf0-8979976275d8",
      "evidence": "Uses a specific individual (Jorge) to represent a customer segment facing a problem.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 4,
      "from": 3,
      "beatId": "1f715ff0-412e-43b2-8319-f473d2651f66",
      "arcName": "Rags to Riches",
      "arcSlug": "rags-to-riches",
      "beatName": "Early Struggles",
      "beatSlug": "rags-to-riches-early-struggles",
      "evidence": "The deck presents a problem statement and solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "b3cde0dd-f6c7-4cef-9981-977a9699b157",
      "evidence": "The deck presents a problem, solution, and business model",
      "position": 0,
      "objective": "How can Maza's Identity solution unlock the financial system?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}