{
  "docId": "019dd923-5fed-74f2-a970-0abf10ef21cf",
  "docSlug": "bi-3e4615f9c742b145",
  "documentTitle": "Undo: Carbon capture startup raises $12 million in fresh funds",
  "authorId": "Pitchdecks",
  "authorName": "Undo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 3,
  "pageCount": 20,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "context",
  "function": "establish_context",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide combines a team photo, a list of company credentials, a timeline graphic, partner logos, and a geographic map of operations.",
  "elementsJson": [
    "photo",
    "bullet_list",
    "logo_grid",
    "map",
    "timeline_visual"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-0abf10ef21cf/3",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-0abf10ef21cf",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-0abf10ef21cf.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-0abf10ef21cf#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.52,
        "y": 0.45
      },
      "kind": "chart",
      "text": "1 BILLION TONNES timeline",
      "attrs": null,
      "subkind": "timeline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e55d46ce-8e95-4d1f-8244-45491cb960e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.15,
        "x": 0.52,
        "y": 0.52
      },
      "kind": "image",
      "text": "Partner logos",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75598ead-60b8-4baf-ae2f-212d2b678336",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.68,
        "y": 0.52
      },
      "kind": "image",
      "text": "Geographic map of operations",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c1a9960-cec4-44d0-b4ba-30ba62e03c81",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.45,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "image",
      "text": "Team photo",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ac5b2229-43df-466a-8369-78b98fed52f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.4,
        "x": 0.52,
        "y": 0.14
      },
      "kind": "list",
      "text": "Global carbon removal scale-up, 50+ team\nExclusively focused on ERW\nStripe Climate portfolio company\nMicrosoft's 1st ERW purchase\nICROA-backed methodology through puro.earth\nInterdisciplinary science team, leading on ERW\nRobust measurement of carbon removed",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4f4488ba-ab5b-4b3f-9307-698cc22cc6c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Carbon removal capacity: 1 BILLION TONNES",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b666-76fa-820f-3c6ba6fbdeac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.2,
        "x": 0.52,
        "y": 0.08
      },
      "kind": "title",
      "text": "WHO ARE UNDO?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "adaf6a50-9407-4637-814b-d42d2233c441",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "f0eb3af7-7987-440a-bbdb-09dc6ceebe6d",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Situation & Context",
      "beatSlug": "consultants-gambit-situation-context",
      "evidence": "The 'who are Undo?' slide provides context",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Setup",
      "parentBeatSlug": "setup"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "257443af-172a-4bd5-8e3e-a06fb50e168b",
      "evidence": "The 'mission' and 'key_messages' slides",
      "position": 0,
      "objective": "Why Undo's mission is important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}