{
  "docId": "019dd923-5fed-74f2-a970-0abf10ef21cf",
  "docSlug": "bi-3e4615f9c742b145",
  "documentTitle": "Undo: Carbon capture startup raises $12 million in fresh funds",
  "authorId": "Pitchdecks",
  "authorName": "Undo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 2,
  "pageCount": 20,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 1,
  "notes": "The slide uses a high-impact, minimalist design with a landscape background.",
  "elementsJson": [
    "quote_block",
    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a970-0abf10ef21cf/2",
  "deckHref": "/decks/019dd923-5fed-74f2-a970-0abf10ef21cf",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a970-0abf10ef21cf.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a970-0abf10ef21cf#slide-2",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.86,
        "x": 0.07,
        "y": 0.25
      },
      "kind": "quote",
      "text": "“OUR MISSION IS TO PERMANENTLY REMOVE OVER A BILLION TONNES OF CO2 AND MAKE CARBON REMOVAL ACCESSIBLE TO ALL.” JIM MANN, CEO",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5850aef7-0d30-4564-95f2-43cba0b6e90a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 2,
      "from": 1,
      "beatId": "697a5659-d1ca-4278-9b83-f03367bf4ba3",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Attention",
      "beatSlug": "aida-attention",
      "evidence": "The cover and mission slides grab the audience's attention",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [
    {
      "to": 14,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "257443af-172a-4bd5-8e3e-a06fb50e168b",
      "evidence": "The 'mission' and 'key_messages' slides",
      "position": 0,
      "objective": "Why Undo's mission is important",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}