{
  "docId": "019dd923-5fed-74f2-a96f-ceff019977b1",
  "docSlug": "bi-4d22e072d0a94e7c",
  "documentTitle": "Language learning app Tandem used this pitch deck to earn $5 million",
  "authorId": "Pitchdecks",
  "authorName": "Tandem",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.794,
  "pageNumber": 5,
  "pageCount": 11,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "business_model",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Includes a screenshot of the mobile app's subscription paywall.",
  "elementsJson": [
    "action_title",
    "screenshot",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-ceff019977b1/5",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-ceff019977b1",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-ceff019977b1.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-ceff019977b1#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "6% of new members convert to Tandem Pro",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e64-2f763e394609",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.9,
        "w": 0.25,
        "x": 0.715,
        "y": 0.06
      },
      "kind": "image",
      "text": "Mobile app paywall screen",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "947db569-1dd3-4364-a651-229f0f35218f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.1,
        "y": 0.9
      },
      "kind": "metric",
      "text": "6% of new members convert to Tandem Pro",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c76b7305-26ac-447b-8b71-a189dd3b897f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "conversion rate: 6%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-b668-75ec-8e64-301c98f8bfb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.05,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Free plan: Unlimited usage of basic features, FREE with ads",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "43fa75fc-818b-49f0-98ac-e3aece46d9f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.25,
        "x": 0.35,
        "y": 0.3
      },
      "kind": "paragraph",
      "text": "Tandem Pro: Premium membership gives access to special features and content. $6.99 / month (monthly plan), $34.99 / year (annual plan)",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb8b4258-0c67-4885-9081-f97b9ec6305d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.45,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Already profitable freemium subscription business",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8aa33b43-5a46-492a-aded-bdaf865f1126",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 3,
      "beatId": "98a78e7e-a84d-4811-82ce-bb30c1ccc6f4",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "What Could Be",
      "beatSlug": "sparkline-what-could-be-2",
      "evidence": "Why now (p3), product demo (p4), and business model (p5)",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}