{
  "docId": "019dd923-5fed-74f2-a96f-c7fc8206ceb6",
  "docSlug": "bi-768ab56e9db88852",
  "documentTitle": "Layla: Travel tech startup raises $3 million with this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Layla",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 6,
  "pageCount": 8,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a customer journey framework (Dreaming -> Researching & Planning) to categorize product features.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "screenshot",
    "bullet_list"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-c7fc8206ceb6/6",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-c7fc8206ceb6",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-c7fc8206ceb6.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-c7fc8206ceb6#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.25,
        "x": 0.08,
        "y": 0.33
      },
      "kind": "image",
      "text": "Instagram bot chat interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a68b2e08-874d-42f9-9b8e-aeaf5f731ebe",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.25,
        "x": 0.51,
        "y": 0.33
      },
      "kind": "image",
      "text": "Travel planning app interface",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b40a363a-6ba6-4d84-8aaf-d71e6e7884a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.78,
        "y": 0.5
      },
      "kind": "list",
      "text": "Researching & Planning: Hyper-personalised recommendations, Leveraging OpenAI, Enabling text to travel, Integrating geocoding",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "252e5a27-9773-4e9f-888a-0c18ca3cbcea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.35,
        "y": 0.5
      },
      "kind": "list",
      "text": "Dreaming: Instagram bot, 10 Million Likes, 100k comments / monthly, Get travel inspiration and recommendations",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4cbd03f5-06ff-4c45-b59b-a427863b173e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.08,
        "y": 0.1
      },
      "kind": "title",
      "text": "Content & Data fuels our product : we've built multiple proprietary tools to harness this",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7faeb05c-eac5-4b62-98df-6a0483bd8dbf",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "1be74482-76bb-4640-988c-4e69a934b64c",
      "evidence": "The slide segments product features into 'Dreaming' and 'Researching & Planning' stages of a travel journey.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 7,
      "from": 6,
      "beatId": "a639a268-56ac-4b1a-ba8e-92c25998ea3a",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 6 and 7 present the solution, a Content + AI travel discovery and booking app.",
      "position": 2,
      "confidence": 0.9,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}