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  "documentTitle": "Layla: Travel tech startup raises $3 million with this pitch deck",
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  "authorName": "Layla",
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  "notes": "Uses a circular process diagram to map the travel funnel to specific partner ecosystems.",
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      "text": "Dreaming: Social Media dominates this stage of the funnel. Researching: Chat GPT, LLM & AI have dramatically changed how people research travel. Planning: The data generated in the planning phase is huge. We access it through our partners. Booking: Booking happens across multiple apps, platforms & decision makers.... We have a strategy to be in all parts of this process. Rewards and Transactions: Transactional data is the missing link for us. We could unlock huge personalization with this data.",
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