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  "documentTitle": "Layla: Travel tech startup raises $3 million with this pitch deck",
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  "notes": "Uses a screenshot of an Instagram reel with comments asking for location/booking info to illustrate the friction.",
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      "kind": "callout",
      "text": "... But travelers can't research and book from social!",
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      "text": "travel discovery on social: 90%",
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      "text": "Of travel discovery happens on social networks. 40% of younger travellers use Tiktok & IG instead of Google Maps & Search",
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      "text": "We go to social to get inspired... but then what?",
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