{
  "docId": "019dd923-5fed-74f2-a96f-b8365a0f5def",
  "docSlug": "bi-a8ff96059d7bd068",
  "documentTitle": "See pitch deck Grubbrr used to raise $35M for its ordering software",
  "authorId": "Pitchdecks",
  "authorName": "Grubbrr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.769,
  "pageNumber": 5,
  "pageCount": 24,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "why_now",
  "function": "argue_timing",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "Uses news headlines as authority citations to frame the problem.",
  "elementsJson": [
    "headline_text",
    "pie_chart",
    "callout_box",
    "icon_grid"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-b8365a0f5def/5",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-b8365a0f5def",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-b8365a0f5def.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-b8365a0f5def#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "GRUBBRR’s Strategic Partership with Samsung Ensures Access to Supply",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c0ae-71db-8b2d-38fd241cf413",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.3,
        "x": 0.35,
        "y": 0.2
      },
      "kind": "chart",
      "text": "Three-part donut chart showing Labor Shortage, Upward Wage Pressure, and Chip Shortages with GRUBBRR in the center.",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2fb741d-4532-4e1b-87b9-644d5fa9af36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.45,
        "x": 0.28,
        "y": 0.83
      },
      "kind": "image",
      "text": "News headlines regarding chip shortages.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a4d2046c-a0df-4de4-993b-612fad52a9cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "News headlines regarding labor shortages and restaurant staffing issues.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8adcc13a-3518-4373-9445-c2527399c2cf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.3,
        "x": 0.65,
        "y": 0.25
      },
      "kind": "list",
      "text": "News headlines regarding wage increases, inflation, and rising fast-food prices.",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d332dd15-fcb7-4dd6-b707-b943ef5d64db",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.7,
        "x": 0.15,
        "y": 0.78
      },
      "kind": "paragraph",
      "text": "GRUBBRR's Strategic Partership with Samsung Ensures Access to Supply",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4414b67a-31f9-4c5d-bd4f-778a5b2e3cbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.03
      },
      "kind": "title",
      "text": "UNPRECEDENTED CHALLENGES",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68db237a-a4fc-454e-bdd1-3d3d8007e902",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "3313f267-5ed4-4351-bc0d-8d40072dd738",
      "evidence": "Uses news headlines to validate market pain points.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 5,
      "from": 2,
      "beatId": "911ffcce-30db-4cd0-84cf-0b7f6a55c9a6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem is introduced on page 2 and elaborated on pages 4 and 5",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 5,
      "from": 5,
      "beatId": "41263dfc-80f7-4068-8328-1e17ee283948",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Why Now",
      "beatSlug": "sequoia-pitch-why-now",
      "evidence": "The why now section is on page 5",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 5,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "10cf3e3b-cb76-474f-b7c3-0dc1532030aa",
      "evidence": "The why now section is on page 5",
      "position": 0,
      "objective": "Why now is the right time for Grubbrr's solution",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.8,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    },
    {
      "to": 7,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2fa4dc8b-715d-41a7-8986-f9e0a95be6c6",
      "evidence": "The golden circle is implicit in the deck's structure, with what (pages 2-3), how (pages 6-7), and why (pages 4-5) sections",
      "position": 1,
      "objective": "To understand Grubbrr's value proposition",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}