{
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  "docSlug": "bi-a8ff96059d7bd068",
  "documentTitle": "See pitch deck Grubbrr used to raise $35M for its ordering software",
  "authorId": "Pitchdecks",
  "authorName": "Grubbrr",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.769,
  "pageNumber": 2,
  "pageCount": 24,
  "prevPage": 1,
  "nextPage": 3,
  "slideType": "thesis_headline",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "This is a classic 'provocative thesis' slide used to anchor the company's mission in a disruptive belief.",
  "elementsJson": [
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-b8365a0f5def/2",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-b8365a0f5def",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-b8365a0f5def.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-b8365a0f5def#slide-2",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The cashier is obsolete.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
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      "componentId": "019dd952-c0ae-71db-8b2a-d7f287d1119d",
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        "w": 0.6,
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      "kind": "title",
      "text": "The cashier is obsolete.",
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      "kind": "title",
      "text": "OUR CORE BELIEF",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "name": "big-idea-formula",
      "slug": null,
      "matchId": "c978dca5-08ac-4b09-80ec-18db38a0ba74",
      "evidence": "The slide uses a single, punchy, provocative statement to define the company's core mission.",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The problem is introduced on page 2 and elaborated on pages 4 and 5",
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      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
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  "loops": [
    {
      "to": 7,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "2fa4dc8b-715d-41a7-8986-f9e0a95be6c6",
      "evidence": "The golden circle is implicit in the deck's structure, with what (pages 2-3), how (pages 6-7), and why (pages 4-5) sections",
      "position": 1,
      "objective": "To understand Grubbrr's value proposition",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}