{
  "docId": "019dd923-5fed-74f2-a96f-9ea2de18b44d",
  "docSlug": "bi-7ba98acb181808f3",
  "documentTitle": "Kasa Living pitch deck that raised $70 million to compete with Airbnb",
  "authorId": "Pitchdecks",
  "authorName": "Kasa",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 19,
  "pageCount": 33,
  "prevPage": 18,
  "nextPage": 20,
  "slideType": "solution",
  "function": "present_solution",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": "Uses the iceberg metaphor to distinguish between front-end brand and back-end operational infrastructure.",
  "elementsJson": [
    "paragraph",
    "process_diagram",
    "other"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-9ea2de18b44d/19",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-9ea2de18b44d",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-9ea2de18b44d.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-9ea2de18b44d#slide-19",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The hard work happens below the surface:",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb82-714f-b335-70d0fb4bb08a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.62,
        "x": 0.34,
        "y": 0.42
      },
      "kind": "diagram",
      "text": "Property Management System connected to Revenue and Channel Management",
      "attrs": null,
      "subkind": "hub-spoke",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bc6aa6b9-69e5-4b78-870a-05cb3f474421",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.85,
        "w": 0.28,
        "x": 0.02,
        "y": 0.08
      },
      "kind": "framework",
      "text": "Iceberg diagram showing operational layers",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cd552843-a487-4439-9bd2-b7bd5fa73526",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.85,
        "y": 0.64
      },
      "kind": "metric",
      "text": "45+",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d742b361-7ae5-4c28-9bf8-cb386b73b2e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.55,
        "x": 0.34,
        "y": 0.06
      },
      "kind": "title",
      "text": "This is powered by our hospitality operating system designed to improve the profitability of hotel operations",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5946dec6-fd7c-47c3-a1d8-84e903a3f664",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "iceberg-model",
      "slug": null,
      "matchId": "164f122f-8d0c-44eb-819a-a714298da37f",
      "evidence": "Visual representation of visible brand vs hidden operational layers",
      "confidence": 1
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 20,
      "from": 19,
      "name": "Quick Win Big Bet",
      "slug": "47-quick-win-big-bet",
      "bestFor": "Transformation planning, 100-day plans, resource allocation",
      "matchId": "a60d5f55-ecb3-414c-b81b-16c187e81de3",
      "evidence": "The hospitality operating system and product demo slides highlight Kasa's strengths",
      "position": 2,
      "objective": "What are the key drivers of Kasa's success?",
      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
      "confidence": 0.6,
      "description": "Separate initiatives into immediate wins and longer-term strategic bets"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}