{
  "docId": "019dd923-5fed-74f2-a96f-9ea2de18b44d",
  "docSlug": "bi-7ba98acb181808f3",
  "documentTitle": "Kasa Living pitch deck that raised $70 million to compete with Airbnb",
  "authorId": "Pitchdecks",
  "authorName": "Kasa",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 12,
  "pageCount": 33,
  "prevPage": 11,
  "nextPage": 13,
  "slideType": "solution",
  "function": "present_solution",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide uses a before-and-after comparison to quantify the financial benefit and qualitative icons to represent risk reduction.",
  "elementsJson": [
    "action_title",
    "bar_chart_vertical",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-9ea2de18b44d/12",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-9ea2de18b44d",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-9ea2de18b44d.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-9ea2de18b44d#slide-12",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Kasa creates incremental yield",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a24-4cac511f64f1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.4,
        "x": 0.09,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Kasa creates incremental yield",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf76705e-1abf-457c-a8f4-e21cc841f7a6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.1,
        "x": 0.62,
        "y": 0.25
      },
      "kind": "image",
      "text": "Money bag icon",
      "attrs": null,
      "subkind": "icon",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a05667d2-dadb-411b-80c6-82446f101f4f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.16,
        "x": 0.76,
        "y": 0.47
      },
      "kind": "image",
      "text": "Messy room with red X",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fe30fc38-447e-47ec-ab35-60002ebc70a4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "incremental yield: +103%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a24-53dcfb41f250",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.75,
        "y": 0.27
      },
      "kind": "paragraph",
      "text": "Kasa reduces cash flow risk",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c5c4c8e-1878-42de-9c77-835299415477",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.57,
        "y": 0.63
      },
      "kind": "paragraph",
      "text": "Kasa reduces bad guest risk",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d14b7b17-6cae-4d91-8f08-9fd83f0da785",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.68,
        "x": 0.16,
        "y": 0.07
      },
      "kind": "title",
      "text": "For the property owner, we increase income and minimize risk",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb78375f-dda4-402b-aa58-cc5c71cfd902",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "60923a77-9fcf-49ea-9ba1-1b8504e0ec5d",
      "evidence": "chart/bar-vertical: Kasa creates incremental yield",
      "confidence": 0.5
    },
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "0f0ddd0e-05e9-41b4-b3c6-54d16ee73238",
      "evidence": "For the property owner, we increase income and minimize risk",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "before-after-framing",
      "slug": null,
      "matchId": "e3de60a9-23a1-4ede-bec1-ba05a5e7bcdc",
      "evidence": "Compares yield without vs with Kasa",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "88cb0b7f-90e0-4229-a1b1-1dead6524aee",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "The comparison table, traction, and solution slides present Kasa's solution",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 9,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "ff054734-0cb1-4ed7-9af9-37a12664560f",
      "evidence": "The comparison table and solution slides create an aha moment",
      "position": 0,
      "objective": "What if Kasa can combine the best of Airbnb and Hotels?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}