{
  "docId": "019dd923-5fed-74f2-a96f-9ea2de18b44d",
  "docSlug": "bi-7ba98acb181808f3",
  "documentTitle": "Kasa Living pitch deck that raised $70 million to compete with Airbnb",
  "authorId": "Pitchdecks",
  "authorName": "Kasa",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.776,
  "pageNumber": 11,
  "pageCount": 33,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 7,
  "notes": "Includes TripAdvisor Travelers' Choice 2023 badge.",
  "elementsJson": [
    "map",
    "big_number",
    "icon_grid"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-9ea2de18b44d/11",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-9ea2de18b44d",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-9ea2de18b44d.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-9ea2de18b44d#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We manage top ranked properties on TripAdvisor across the country",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a24-dab01d8dd65d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.15,
        "x": 0.82,
        "y": 0.02
      },
      "kind": "image",
      "text": "TripAdvisor Travelers' Choice 2023",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3122a40d-dc64-4f72-8576-6b24ac165478",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "image",
      "text": "US Map background",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "67fb543d-8d9b-420e-bd22-ed9724850fa2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.7,
        "x": 0.05,
        "y": 0.02
      },
      "kind": "list",
      "text": "List of top-ranked properties in Seattle, Denver, Chicago, San Francisco, and Austin",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "562e73ef-0f39-442c-ae21-a606628fcb7e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.3,
        "x": 0.68,
        "y": 0.5
      },
      "kind": "metric",
      "text": "4.8/5.0",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1644ea5c-2cf0-417b-9c99-349bc98a1e03",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average property rating: 4.8/5.0",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb83-734c-9a24-dd49d03ddbec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.03,
        "y": 0.85
      },
      "kind": "title",
      "text": "Which creates unrivaled experiences for our guests",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2bb92bc-02d1-48a7-9879-d0684b49b70a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.6,
        "x": 0.03,
        "y": 0.91
      },
      "kind": "title",
      "text": "We manage top ranked properties on TripAdvisor across the country",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1aae37f2-990c-40c1-b885-146e61b31e34",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "9f47aab2-3302-4013-aa70-68506750711b",
      "evidence": "List of top-ranked properties in Seattle, Denver, Chicago, San Francisco, and Austin",
      "confidence": 0.7
    },
    {
      "name": "Social Proof",
      "slug": "social-proof",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e21aa199-7fcc-45cb-9c0f-9f2682b21253",
      "evidence": "We manage top ranked properties on TripAdvisor across the country",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 9,
      "beatId": "88cb0b7f-90e0-4229-a1b1-1dead6524aee",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Solution",
      "beatSlug": null,
      "evidence": "The comparison table, traction, and solution slides present Kasa's solution",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 9,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "ff054734-0cb1-4ed7-9af9-37a12664560f",
      "evidence": "The comparison table and solution slides create an aha moment",
      "position": 0,
      "objective": "What if Kasa can combine the best of Airbnb and Hotels?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}