{
  "docId": "019dd923-5fed-74f2-a96f-8d2b216c0cfc",
  "docSlug": "bi-2780af1d5597d63f",
  "documentTitle": "Uncaged Innovations: Jaguar Land Rover VC arm backs $2 million round",
  "authorId": "Pitchdecks",
  "authorName": "Uncaged Innovations",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 11,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "unfair_advantage",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "Uses a process-style arrow diagram to contrast the company's approach with competitors.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "paragraph",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-8d2b216c0cfc/5",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-8d2b216c0cfc",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-8d2b216c0cfc.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-8d2b216c0cfc#slide-5",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "UNCAGED is the first & only 1-to-1 replacement",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-b117-770c-b12d-2c90eea104a1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.95,
        "x": 0,
        "y": 0.448
      },
      "kind": "diagram",
      "text": "Collagen is the core component of leather; Others compromise on performance & tunability; UNCAGED is the first & only 1-to-1 replacement",
      "attrs": null,
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a08831f-da10-4f83-90b5-e4c4d5baf622",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.35,
        "y": 0.615
      },
      "kind": "paragraph",
      "text": "Competitors use carbohydrates (ie. mushrooms), which lack the molecular structure to behave like skin.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5801cb6b-fcdf-4832-916f-77cfb1d27f0e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.077,
        "y": 0.615
      },
      "kind": "paragraph",
      "text": "The quality and performance of traditional leather comes from the protein structure of animal collagen.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6b0419db-de78-4670-a1a7-438605e41f13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.63,
        "y": 0.615
      },
      "kind": "paragraph",
      "text": "We leverage structural proteins to replace animal collagen and create a fiber that performs like leather.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "77300048-0ebd-4f20-ad35-186703f711b9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.75,
        "x": 0.077,
        "y": 0.295
      },
      "kind": "paragraph",
      "text": "Our bio-interfusion technology process leverages plant protein as the backbone enabling us to fuse in other bio-based elements to mimic the fibril structure of leather:",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9007b962-42d3-48a5-9a5a-acae40db91c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.045,
        "w": 0.63,
        "x": 0.077,
        "y": 0.225
      },
      "kind": "title",
      "text": "UNCAGED leverages plant collagen to mimic leather.",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d747fe69-fc32-49d4-9513-d51599f2c7d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.065,
        "w": 0.225,
        "x": 0.077,
        "y": 0.085
      },
      "kind": "title",
      "text": "ADVANTAGE",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "80697f7c-bd47-4095-ba57-af23445798ab",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "before-after-bridge",
      "slug": null,
      "matchId": "c49e45c3-716a-4dc2-830d-9e3907ebdfbc",
      "evidence": "Contrasts the problem (competitors/traditional) with the solution (Uncaged).",
      "confidence": 0.8
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 7,
      "from": 3,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "cfa5e7e6-e520-4e9b-a0df-31c885ac1c1a",
      "evidence": "Problem statement on page 3 and competitive analysis on page 6",
      "position": 0,
      "objective": "Highlight the cost of not adopting sustainable leather alternatives",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}