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  "documentTitle": "Uncaged Innovations: Jaguar Land Rover VC arm backs $2 million round",
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  "notes": "Uses a funnel-like diagram to contrast the large traditional/synthetic markets with the small current next-gen market.",
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      "kind": "callout",
      "text": "...next-gen leather options underperform & have not scaled. Existing sustainable leather alternatives are up to 600% more expensive and suffer from limited raw material availability.",
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      "text": "$86B Traditional Leather, $63B Synthetic Leather, $647M Next-gen Leather Currently",
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      "text": "Leather production depends on the livestock sector, which is responsible for 14.5% of greenhouse gas emissions (UN)\nDemand for vegan leather is growing at an explosive 49.9% CAGR\nSustainable materials will account for 25% of global fashion by 2030\n73% of global consumers say they would change their consumption habits to reduce their environmental impact (Nielsen)",
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