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  "documentTitle": "Insurance tech startup Cover Genius used this pitch deck to win $50M",
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  "authorName": "Cover Genius",
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      "text": "48% of consumers would purchase more if they were offered protection at checkout (AOV increase 62%)",
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      "text": "of consumers would purchase more if they were offered protection at checkout (AOV increase 62%)",
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      "kind": "list",
      "text": "of consumers were not offered protection last time they shopped online*",
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      "text": "of customers prefer to buy protection from their favorite online retailers*",
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      "text": "60%",
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      "text": "consumer preference: 60%",
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      "kind": "source-note",
      "text": "Source: Retail Product Insurance study Jan 2020, PYMNTS.com",
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      "text": "Findings from the US Cover Genius' 'Embedded Insurance Report' - Retail",
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      "text": "SHOPPERS DESIRE EMBEDDED INSURANCE",
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      "name": "Cost Of Inaction",
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