{
  "docId": "019dd923-5fed-74f2-a96f-7703e51f131a",
  "docSlug": "bi-cb70e4d6f279e868",
  "documentTitle": "Instacart's pitch deck shows big advertising ambitions",
  "authorId": "Pitchdecks",
  "authorName": "Instacart",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.79,
  "pageNumber": 9,
  "pageCount": 10,
  "prevPage": 8,
  "nextPage": 10,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 4,
  "notes": "Uses a pictograph (icon grid) to represent market share of total US grocery GTV.",
  "elementsJson": [
    "headline_text",
    "icon_grid",
    "logo_grid",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-7703e51f131a/9",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-7703e51f131a",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-7703e51f131a.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-7703e51f131a#slide-9",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "80% of grocery shopping occurs outside of Walmart & Amazon",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-c5b5-7619-be88-da264d4f30d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.35,
        "x": 0.08,
        "y": 0.35
      },
      "kind": "chart",
      "text": "US Total Grocery Gross Transaction Value = $838B. Each store icon represents $8B in GTV.",
      "attrs": null,
      "subkind": "dot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d66857c-aa6e-4f3d-a06a-cec78f23a5b0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.5,
        "x": 0.45,
        "y": 0.4
      },
      "kind": "image",
      "text": "Logos of various grocery retailers",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "742316fa-b572-464a-babb-34ee2116193e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "US Total Grocery GTV: $838B",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c5b5-7619-be88-de089507c494",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.7,
        "x": 0.15,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "80% of grocery shopping occurs outside of Walmart & Amazon\n96% of customers who haven't tried online grocery would pick a store they already shop from",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a2f59012-e89a-4f93-88c0-fdf8df4800ac",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.02,
        "y": 0.97
      },
      "kind": "source-note",
      "text": "Source: Google & Bain Study",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b118e287-257d-470c-84d5-74f589b27556",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "Fragmented industry requires a comprehensive strategy",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e3a070f0-b352-4e42-922e-f96f10a1c331",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "445b1cf3-20cd-4392-8cae-c4d5a40ce56d",
      "evidence": "Visualizing market share distribution across players",
      "confidence": 0.6
    }
  ],
  "arcBeats": [
    {
      "to": 9,
      "from": 9,
      "beatId": "6866ab9e-bee4-4af1-9666-bd602cb95934",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slide 9 highlights the fragmented nature of the industry, requiring a comprehensive strategy.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 9,
      "from": 9,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "5fa24b81-5d3c-40a4-8b1a-0e60e971f8aa",
      "evidence": "Slide 9 emphasizes the need for a comprehensive strategy in a fragmented market.",
      "position": 0,
      "objective": "Highlight the consequences of not addressing the fragmented industry",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}