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  "documentTitle": "Instacart's pitch deck shows big advertising ambitions",
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      "text": "84% female\n41% of customers have children in the household\n56% live in suburbs, 34% in urban areas\n#1 reason for trying Instacart is convenience\nConsumers look to build their entire basket on Instacart to avoid a trip to the store",
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      "text": "customer demographics: 84%",
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      "text": "Source: 2020 Instacart Consumer Survey (N=4.5K)",
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