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  "docSlug": "bi-d5341d6041dcf641",
  "documentTitle": "Here is an exclusive look at new insurtech unicorn Branch's pitchdeck",
  "authorId": "Pitchdecks",
  "authorName": "Branch",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
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  "density": "dense",
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  "notes": "The slide uses a 'Strong LTV' header to frame the competitive advantage.",
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      "text": "Account lifetime in years (of all accounts)",
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      "text": "Bundle rate (of all policies)",
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      "kind": "metric",
      "text": "Account lifetime: 9.1",
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      "kind": "source-note",
      "text": "Progressive 1Q21 Investor Call; Lemonade 3Q21 Investor Call; Combined home and auto data (LMND combined with Metromile) within William Blair's 2021 Lifetime Value-to-Customer Acquisition Cost Benchmarks Across the Insurance Industry",
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      "kind": "title",
      "text": "Branch is built to acquire the highest value, longest retaining insurance customers",
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      "beatName": "Ultimate Achievement",
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  "loops": [
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      "structure": "The Full List -> Quick Wins (Low effort, High impact) -> Big Bets (High effort, High impact) -> Sequenced Roadmap",
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