{
  "docId": "019dd923-5fed-74f2-a96f-56bab1b8d2e9",
  "docSlug": "bi-905646f4ca0b4d07",
  "documentTitle": "Pitch deck: How mining startup Ideon got a $16 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Ideon",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 13,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "problem_statement",
  "function": "frame_problem",
  "density": "dense",
  "nDataPoints": 5,
  "notes": "Uses a 3D visualization of a drilling site to emphasize the inefficiency of current exploration methods.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "big_number",
    "infographic"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-56bab1b8d2e9/5",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-56bab1b8d2e9",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-56bab1b8d2e9.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-56bab1b8d2e9#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.4,
        "y": 0.85
      },
      "kind": "callout",
      "text": "OF 38 BOREHOLES, ONLY 7 HOLES HIT MINERALIZATION = 81.5% FAILURE RATE",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df251884-e323-42f0-8c84-ed5e236ab4dc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.6,
        "x": 0.3,
        "y": 0.2
      },
      "kind": "image",
      "text": "3D geological model showing drilling paths",
      "attrs": null,
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9ed3cf32-476d-4cf7-8a07-26de14a86867",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.05,
        "y": 0.7
      },
      "kind": "metric",
      "text": "LOW Certainty",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "040d974c-a7ff-433b-ad84-0a304f3ad4de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.05,
        "y": 0.4
      },
      "kind": "metric",
      "text": "1000 TONS Carbon emissions",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b6e2b3e-8479-4206-bc0a-c3386928987f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.05,
        "y": 0.55
      },
      "kind": "metric",
      "text": "$ 7.5M Exploration spend",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7d92d10e-d020-402b-bf60-0ff1d17e84d8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "metric",
      "text": "38 HOLES 19,000m drilled",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e6536ae7-d4d3-4d22-b149-4e540cd55359",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Failure rate: 81.5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-c0aa-76ce-98ac-c5ec9f24ddfc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.25,
        "x": 0.05,
        "y": 0.9
      },
      "kind": "paragraph",
      "text": "Illustrative example of a small greenfields exploration drilling program. Real project data.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1818ba0-1b3d-4b55-a8f9-038f1a806ce2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.4,
        "x": 0.05,
        "y": 0.05
      },
      "kind": "title",
      "text": "THE PROBLEM: GEOLOGICAL UNCERTAINTY",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9aff4bde-266e-4101-acdd-5506271133b7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Problem-Agitate-Solve (PAS)",
      "slug": "problem-agitate-solve-pas",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "75c46145-2c08-42f1-897f-4d9cc45411e8",
      "evidence": "The slide agitates a problem to set up a solution.",
      "confidence": 0.6
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "415f96da-ad07-4476-a99a-a9ac50cd058c",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "Slides 4 and 5 present the problem statement",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 6,
      "from": 2,
      "beatId": "74e704b4-986d-4549-8ed0-ee0259e24788",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 2 and 6 present the solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 9,
      "from": 3,
      "beatId": "444645db-56f3-4c6a-b463-f899b2695bfe",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Slides 3, 8, and 9 present traction and market progress",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "71233790-2665-4dbe-9dfc-c8fb38fd339d",
      "evidence": "Slides 4 and 5 imply the cost of inaction",
      "position": 0,
      "objective": "What is the cost of not improving subsurface discovery?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 6,
      "from": 2,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "3c6dfdad-6445-4812-b78a-e413715258cb",
      "evidence": "Slides 2 and 6 present the solution and its benefits",
      "position": 1,
      "objective": "How does Ideon's solution work?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}