{
  "docId": "019dd923-5fed-74f2-a96f-5308c3731a6b",
  "docSlug": "bi-eb1feb83979f4371",
  "documentTitle": "Pitch deck: AI startup Sumsub raises $6 million Series A",
  "authorId": "Pitchdecks",
  "authorName": "Sum & Substance",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.779,
  "pageNumber": 11,
  "pageCount": 19,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 12,
  "notes": "The waterfall chart uses negative values for market size, which is unconventional.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "waterfall_chart",
    "pie_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-5308c3731a6b/11",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-5308c3731a6b",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-5308c3731a6b.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-5308c3731a6b#slide-11",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "The biggest contributors to global identity verification market are digital transaction verification in financial services and sharing economy where identity is verified for certain big ticket or high-risk items.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89b6-f0bfc5babe6f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.48,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Estimated Global 2017 TAM* by Vertical % of 2017 TAM",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "04c2c422-7d87-4187-8004-6538af221187",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.35,
        "x": 0.06,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Estimated Total 2017 Addressable Market $ Millions",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7b6224e6-6356-4d3e-822c-07efde0c0021",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $10,000M",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-cb18-702b-89b6-f41aa872f482",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.85,
        "x": 0.06,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "The biggest contributors to global identity verification market are digital transaction verification in financial services and sharing economy where identity is verified for certain big ticket or high-risk items.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "42452e42-e2e6-494e-95da-157084f9b604",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.2,
        "x": 0.75,
        "y": 0.73
      },
      "kind": "source-note",
      "text": "*Breakdown only based on Account Opening and Account Management use cases (excl. transaction verification) ** Includes Health and Education",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16b165b5-3ef5-4a01-b939-251a8e1e5db4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.06,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: Fuel by McKinsey “The next 20B digital market-ID verification as a service”, June 2018",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c48792c-1c2c-4ecb-ad0d-271dd10deb86",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.25,
        "x": 0.06,
        "y": 0.07
      },
      "kind": "title",
      "text": "MARKET DRIVERS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94b50fee-1b14-4b1a-a17f-816b306800ae",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "d0a187cb-a542-42ae-b753-65da14cda491",
      "evidence": "chart/waterfall: Estimated Total 2017 Addressable Market $ Millions",
      "confidence": 0.8
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 11,
      "beatId": "785164a7-d9dd-4f7f-bf5b-c138d8a3efff",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Market Sizing",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "Market sizing is discussed on pages 11-12.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 11,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "e11e474c-7cae-4841-9a29-bfbc3d735141",
      "evidence": "The market sizing and competitive advantages sections imply why now is the right time.",
      "position": 1,
      "objective": "Explain why now is the right time for this solution",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}