{
  "docId": "019dd923-5fed-74f2-a96f-3f317237a848",
  "docSlug": "bi-7b152ab49ae61c35",
  "documentTitle": "How to create a pitch deck for investors, according to Impossible Kicks",
  "authorId": "Pitchdecks",
  "authorName": "Impossible Kicks",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 29,
  "pageCount": 29,
  "prevPage": 28,
  "nextPage": null,
  "slideType": "closing_ask",
  "function": "state_next_steps",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide features a retail store interior on the left and contact details for two executives on the right.",
  "elementsJson": [
    "headline_text",
    "photo",
    "headshot"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-3f317237a848/29",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-3f317237a848",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-3f317237a848.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-3f317237a848#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.072,
        "w": 0.072,
        "x": 0.648,
        "y": 0.542
      },
      "kind": "image",
      "text": "Rod Granero",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0e9111e9-3e98-4afb-938d-58db39e55fb1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.072,
        "w": 0.072,
        "x": 0.648,
        "y": 0.362
      },
      "kind": "image",
      "text": "John Mocadlo",
      "attrs": null,
      "subkind": "headshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6e095c0a-42d7-46d4-bcb1-a01ee16bb3ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.578,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": "Retail store interior",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f44955cb-f8af-4ad8-be91-2f7f5c74bd6a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.032,
        "w": 0.113,
        "x": 0.853,
        "y": 0.375
      },
      "kind": "paragraph",
      "text": "John Mocadlo\nChief Operating Officer",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "94427f91-3a56-4e46-93f6-285d70202e5d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.032,
        "w": 0.113,
        "x": 0.853,
        "y": 0.575
      },
      "kind": "paragraph",
      "text": "Rod Granero\nChief Financial Officer",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5bee942-23cc-4746-8899-7cea5c2dcf37",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.076,
        "w": 0.153,
        "x": 0.768,
        "y": 0.218
      },
      "kind": "title",
      "text": "CONTACT US",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5bcebcc5-8f9f-4630-b2d1-8a0a58ff992a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Call to action",
      "slug": "call-to-action",
      "agent": null,
      "layer": "slide",
      "matchId": "2996dfe8-272e-4ab1-899f-6ed0303b306e",
      "evidence": "CONTACT US",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 29,
      "from": 4,
      "beatId": "2fe88497-5f37-4d18-a2db-801306b55eb9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Impossible Kicks' unique approach and strengths",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 29,
      "from": 4,
      "name": "Pareto Focus",
      "slug": "50-pareto-focus",
      "bestFor": "Resource allocation, problem prioritization, efficiency improvements",
      "matchId": "5a1f71a2-d26a-4481-a122-9ab7e55b507e",
      "evidence": "The deck presents Impossible Kicks' unique approach and strengths",
      "position": 1,
      "objective": "Highlight the focus on high-end merchandise",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}