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  "documentTitle": "How to create a pitch deck for investors, according to Impossible Kicks",
  "authorId": "Pitchdecks",
  "authorName": "Impossible Kicks",
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  "documentKindLabel": "Pitch deck",
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      "text": "Buyer Demographics\nToday, the biggest collectors of sneakers are over the age of 30, and it's not uncommon to find a Sneakerhead in their 40's and 50's. The bigger collectors aren't scraping their allowance together to buy the newest pair of Nike Air Jordans. Instead, they are middle-aged, well-established adults looking to add to their pristine collections. In addition, wearing cool sneakers, that are difficult to find, have become a fashion statement. Buyers in this category are affluent and span every age group from young kids to shoppers in their 50's.",
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      "text": "Sneaker History\nIn the late 70's, shoe companies started endorsing certain athletes and giving them specific shoes to wear; the Sneakerhead subculture was born. Brands began to give rare shoes to well-known streetball players. With the release of the first Jordan shoe, some of the first Sneakerhead collections came into existence. Collectors began to trade with each other to complete collections and more and more professional athletes were offered shoe deals and endorsements. With each new custom shoe, collections began to increase in value and an underground culture was formed.",
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      "kind": "title",
      "text": "HISTORY OF SNEAKER COLLECTING & DEMOGRAPHICS",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Solution",
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      "evidence": "The deck presents Impossible Kicks' unique approach and strengths",
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      "evidence": "The deck presents Impossible Kicks' unique approach and strengths",
      "position": 1,
      "objective": "Highlight the focus on high-end merchandise",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
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