{
  "docId": "019dd923-5fed-74f2-a96f-3f317237a848",
  "docSlug": "bi-7b152ab49ae61c35",
  "documentTitle": "How to create a pitch deck for investors, according to Impossible Kicks",
  "authorId": "Pitchdecks",
  "authorName": "Impossible Kicks",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.782,
  "pageNumber": 25,
  "pageCount": 29,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": "Uses Cowen Equity Research data cited via Yahoo Finance.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-3f317237a848/25",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-3f317237a848",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-3f317237a848.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-3f317237a848#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.45,
        "w": 0.28,
        "x": 0.233,
        "y": 0.025
      },
      "kind": "callout",
      "text": "The US sneaker resale market generated $2 billion in 2019, according to a 2020 Cowan Research Equity study, which also indicated that the sneaker business will explode and generate up to $30 billion by 2030.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7398e052-4f5e-4cd3-a030-baa6266490e9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.33,
        "x": 0.018,
        "y": 0.4
      },
      "kind": "callout",
      "text": "Cowen estimates the US sneaker market is valued at $21 billion, and the global sneaker market is nearing $100 billion. Within that “Sneakerverse,” the US resale market has an estimated value of $2 billion, while the global resale market is worth $6 billion.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8df93532-55bd-4baf-aa58-ecef0d6d817a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "The global sneaker resale market could reach $30 billion by 2030",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd952-bb82-714f-b330-7b523a509b1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "TAM: $30bn",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd952-bb82-714f-b330-8372aa90d999",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.4,
        "x": 0.568,
        "y": 0.52
      },
      "kind": "paragraph",
      "text": "\"With a growing base of passionate investors, a growing source of supply and authentication, sneakers: 1) earns illiquidity premiums; 2) provides diversification - non-correlated with traditional asset classes; and 3) earns favorable risk-reward characteristics,\" the analysts wrote in a research note.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "216530e1-833a-4b0b-adcc-25dbd5c91e52",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.568,
        "y": 0.655
      },
      "kind": "paragraph",
      "text": "In 2019, Cowen estimated that the total global sneaker market stood at $100 billion. The U.S. primary sneakers market — or the market for new sneakers — was worth more than $21 billion. The global and U.S. resale market stood at $6 and $2 billion, respectively.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8ab9959f-eef2-4956-b677-fdcf87fc2879",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.4,
        "x": 0.568,
        "y": 0.405
      },
      "kind": "paragraph",
      "text": "A little over a year has passed since Cowen Equity Research classified sneakers as an emerging alternative asset class. Since then, sneakers have not only emerged, but the market itself shows no signs of slowing.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4407bef-3340-45d8-b8ce-14a29732898c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "With a growing base of passionate investors, a growing source of supply and authentication, sneakers: 1) earns illiquidity premiums; 2) provides diversification - non-correlated with traditional asset classes; and 3) earns favorable risk-reward characteristics, the analysts wrote in a research note.",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd952-bb82-714f-b330-7d2e34049994",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.4,
        "x": 0.568,
        "y": 0.303
      },
      "kind": "title",
      "text": "The global sneaker resale market could reach $30 billion by 2030",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "345852e2-4160-464d-8d2f-23e3b5f3d146",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.135,
        "w": 0.385,
        "x": 0.583,
        "y": 0.058
      },
      "kind": "title",
      "text": "SNEAKER RESALE MARKET OVERVIEW",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "27de5540-f312-4595-bb7f-544562a638f9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "authority-citation",
      "slug": null,
      "matchId": "a28bd3b2-1e3b-4c82-bb07-4bd23bfd9920",
      "evidence": "Citing Cowen Equity Research and Yahoo Finance",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 25,
      "from": 23,
      "beatId": "e9b06c0e-fba0-434b-9946-cb782fb31fc5",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
      "beatSlug": "sequoia-pitch-problem",
      "evidence": "The deck presents market sizing and growth potential",
      "position": 0,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    },
    {
      "to": 29,
      "from": 4,
      "beatId": "2fe88497-5f37-4d18-a2db-801306b55eb9",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The deck presents Impossible Kicks' unique approach and strengths",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 25,
      "from": 23,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "9ff897d6-5e32-4511-9ee0-af2149d0f005",
      "evidence": "The deck presents market growth potential and the risks of missing out",
      "position": 0,
      "objective": "Highlight the potential cost of inaction",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 29,
      "from": 4,
      "name": "Pareto Focus",
      "slug": "50-pareto-focus",
      "bestFor": "Resource allocation, problem prioritization, efficiency improvements",
      "matchId": "5a1f71a2-d26a-4481-a122-9ab7e55b507e",
      "evidence": "The deck presents Impossible Kicks' unique approach and strengths",
      "position": 1,
      "objective": "Highlight the focus on high-end merchandise",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
      "confidence": 0.6,
      "description": "Show that 80% of results come from 20% of causes to drive prioritization"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}