{
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  "documentTitle": "How to create a pitch deck for investors, according to Impossible Kicks",
  "authorId": "Pitchdecks",
  "authorName": "Impossible Kicks",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "notes": "The slide uses a comparison of purchase volumes (10-15 pairs vs 800 pairs) to illustrate competitive advantage.",
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  "deckHref": "/decks/019dd923-5fed-74f2-a96f-3f317237a848",
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      "kind": "callout",
      "text": "The typical stock room of an IK store has thousands of pairs of sneakers.",
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      "text": "Due to Impossible Kick's strong reputation and financial position, it allows them to have purchasing clout with these key wholesalers. While the competition might purchase 10-15 pairs of a particular brand and sneaker model, IK buys 800 pairs of a specific brand and model. This gives them the unique position to have thousands of pairs of sneakers ready to meet customer demand.",
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      "kind": "paragraph",
      "text": "One of IK's main competitive strengths using its suite of proprietary technology and deep relationships with key large-scale wholesalers to source product across the US.",
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      "kind": "title",
      "text": "IMPOSSIBLE KICKS BUYING POWER",
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      "arcName": "The Sequoia Pitch",
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      "beatName": "Financials",
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      "name": "Pareto Focus",
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      "matchId": "5a1f71a2-d26a-4481-a122-9ab7e55b507e",
      "evidence": "The deck presents Impossible Kicks' unique approach and strengths",
      "position": 1,
      "objective": "Highlight the focus on high-end merchandise",
      "structure": "The Full Distribution -> The Vital Few (20%) -> The Trivial Many (80%) -> Focus Recommendation",
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