{
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  "docSlug": "bi-5e6fd43cf42a309a",
  "documentTitle": "HeyCharge: Startup lands $4.7m from BMW using this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "HeyCharge",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "density": "dense",
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  "notes": "Uses a before-after-framing approach to contrast user frustration with the product's value proposition.",
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  "metadataConfidence": 0.95,
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  "deckHref": "/decks/019dd923-5fed-74f2-a96f-20a7172a2e2f",
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  "components": [
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      "kind": "callout",
      "text": "The slide contrasts the 'awful user experience' and 'complex installation' of current charging solutions with HeyCharge's 'reliable', 'low-cost', and 'plug and play' alternative.",
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    {
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      "kind": "framework",
      "text": "Contrast between 'Today' (frustrated user) and the HeyCharge solution (happy user).",
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      "text": "HEYCHARGE",
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      "kind": "list",
      "text": "Awful user experience when no coverage; Expensive hardware; Complex installation; High operational cost",
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      "kind": "list",
      "text": "Works reliably indoor and underground; Low-cost hardware; Plug and play installation; Low operational cost",
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      "evidence": "Slides 7-8 emphasize the current problems and their impact.",
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      "parentBeatName": "Development",
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  "loops": [
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      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
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      "evidence": "The deck highlights the problems and their impact, making the case for change.",
      "position": 0,
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      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
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      "evidence": "The deck presents the solution and its benefits, using the golden circle framework.",
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}