{
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  "docSlug": "bi-5e6fd43cf42a309a",
  "documentTitle": "HeyCharge: Startup lands $4.7m from BMW using this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "HeyCharge",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.774,
  "pageNumber": 7,
  "pageCount": 18,
  "prevPage": 6,
  "nextPage": 8,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a simple, high-contrast green background with a central callout box.",
  "elementsJson": [
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    "callout_box"
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-20a7172a2e2f/7",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-20a7172a2e2f",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-20a7172a2e2f.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-20a7172a2e2f#slide-7",
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      },
      "kind": "callout",
      "text": "We build a disruptive EV charging communications technology that provides best user experience and low cost charging infrastructure!",
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      "kind": "title",
      "text": "THE EVOLUTION OF EV CHARGING FOR INDOOR ENVIRONMENTS",
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      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
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      "evidence": "Slides 7-8 emphasize the current problems and their impact.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
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  "loops": [
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      "from": 4,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "4000c5c5-f2b0-4eaf-a09b-13cbbb29710c",
      "evidence": "The deck highlights the problems and their impact, making the case for change.",
      "position": 0,
      "objective": "What are the costs of not addressing the current EV charging issues?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    },
    {
      "to": 15,
      "from": 7,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "evidence": "The deck presents the solution and its benefits, using the golden circle framework.",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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  "locked": true
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