{
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  "docSlug": "bi-5e6fd43cf42a309a",
  "documentTitle": "HeyCharge: Startup lands $4.7m from BMW using this pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "HeyCharge",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 11,
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  "nextPage": 12,
  "slideType": "pain_points",
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  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a linear process flow to highlight the friction points in a standard installation.",
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  "slideHref": "/slides/019dd923-5fed-74f2-a96f-20a7172a2e2f/11",
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      "kind": "diagram",
      "text": "1: Site Survey (Choose DSL or 3G/4G); 2: Connectivity Setup (Telecom site visit to install DSL); 3: Electrician (Install service and wallbox); 4: Provisioning (Connect wallbox to network, and configure for backend access); 5: Customer Ready (but doesn't work underground); 6: Running Cost (DSL or 3G/4G cost money.)",
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      "kind": "title",
      "text": "SETUP OF TODAY'S TECH IS AN EXPENSIVE PROCESS",
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      "evidence": "Linear six-step workflow diagram",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Solution (Provide relief)",
      "beatSlug": "problem-agitate-solution-solution-provide-relief",
      "evidence": "Slides 9-15 present HeyCharge's solution, highlighting its benefits and features.",
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      "confidence": 0.8,
      "parentBeatName": "Resolution",
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  "loops": [
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
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      "objective": "Why does HeyCharge's solution matter?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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  "locked": true
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