{
  "docId": "019dd923-5fed-74f2-a96f-1eec37924aed",
  "docSlug": "bi-274b3bec6387aa9d",
  "documentTitle": "Hampton Creek Pitch Deck",
  "authorId": "Pitchdecks",
  "authorName": "Hampton Creek",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.333,
  "pageNumber": 4,
  "pageCount": 23,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "sparse",
  "nDataPoints": 0,
  "notes": "The slide uses a minimalist design with a single, evocative image and a clear, aspirational mission statement.",
  "elementsJson": [
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    "photo"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-1eec37924aed/4",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-1eec37924aed",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-1eec37924aed.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-1eec37924aed#slide-4",
  "components": [
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      "bbox": {
        "h": 0.547,
        "w": 0.874,
        "x": 0.063,
        "y": 0.453
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      "kind": "image",
      "text": null,
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      "subkind": "photo",
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    {
      "bbox": {
        "h": 0.065,
        "w": 0.762,
        "x": 0.119,
        "y": 0.188
      },
      "kind": "title",
      "text": "Bringing healthier and more affordable food to everyone, everywhere.",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "44eaca51-cf0f-4fd4-84fb-76bdc68e3319",
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  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 6,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "96ce6c72-e3b3-4713-b309-27ffcddde0ca",
      "evidence": "The slides 'Bringing healthier and more affordable food to everyone, everywhere.', '“Earth changing.”', and 'Hampton Creek wins 2013 Popular Science Best of What's New Grand Award for its “Plant-Based Egg”' present the golden circle.",
      "position": 1,
      "objective": "To present the why, what, and how of Hampton Creek",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}