{
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  "docSlug": "bi-274b3bec6387aa9d",
  "documentTitle": "Hampton Creek Pitch Deck",
  "authorId": "Pitchdecks",
  "authorName": "Hampton Creek",
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  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "slideType": "geographic_map",
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  "notes": "Uses map pins to indicate outbreak locations and callout boxes for specific news headlines.",
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  "components": [
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      "kind": "callout",
      "text": "BREAKING NEWS: \"Yum 1Q profit drops 27% because of 2013 bird flu outbreak\"",
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      "kind": "legend",
      "text": "Egg Listeria Major Outbreak; Egg Salmonella Major Outbreak; Avian Flu Major Outbreak",
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      "kind": "quote",
      "text": "Half a billion eggs have been recalled (CNN); Michael Foods Recalls Hard-Cooked Eggs Because Of Possible Health Risk (FDA); Avian flu outbreak in India reignites concern of H5N1 resurgence (HealthMap)",
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      "kind": "title",
      "text": "DIVING DEEPER: FOOD SAFETY",
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      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate",
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      "evidence": "The slides 'MASSIVE OPPORTUNITY', 'GLOBAL MAYO MARKET', 'US RETAIL COOKIE DOUGH MARKET', '5 FACTORS DRIVING DEMAND', and 'DIVING DEEPER: SUSTAINABLE EATING' and 'DIVING DEEPER: FOOD SAFETY' agitate the problem.",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The slides '5 FACTORS DRIVING DEMAND' and 'DIVING DEEPER: SUSTAINABLE EATING' and 'DIVING DEEPER: FOOD SAFETY' imply the cost of inaction.",
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      "objective": "To highlight the cost of inaction in the food industry",
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      "description": "Quantify what happens if the audience does nothing"
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