{
  "docId": "019dd923-5fed-74f2-a96f-1eec37924aed",
  "docSlug": "bi-274b3bec6387aa9d",
  "documentTitle": "Hampton Creek Pitch Deck",
  "authorId": "Pitchdecks",
  "authorName": "Hampton Creek",
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  "sourceTypeSlug": "strategy_consulting",
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  "pageNumber": 14,
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  "slideType": "comparison_table",
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  "nDataPoints": 8,
  "notes": "The slide uses a visual metaphor of a factory shaped like a chicken to represent industrial animal agriculture.",
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      "kind": "list",
      "text": "LAMB 57:1\nBEEF CATTLE 40:1\nEGGS 39:1\nSWINE 14:1\nDAIRY (MILK) 14:1\nTURKEY 10:1\nCHICKEN 4:1\nHAMPTON CREEK 2:1",
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      "kind": "metric",
      "text": "Energy input-to-output ratio: 2:1",
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      "kind": "paragraph",
      "text": "RATIO OF ENERGY INPUT TO FOOD-ENERGY OUTPUT",
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      "kind": "source-note",
      "text": "Source: Sustainability of Meat-Based and Plant-Based Diets and the Environment",
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      "text": "DIVING DEEPER: SUSTAINABLE EATING",
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      "evidence": "Comparing energy ratios of different food sources to establish superiority of one.",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The slides '5 FACTORS DRIVING DEMAND' and 'DIVING DEEPER: SUSTAINABLE EATING' and 'DIVING DEEPER: FOOD SAFETY' imply the cost of inaction.",
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      "objective": "To highlight the cost of inaction in the food industry",
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      "description": "Quantify what happens if the audience does nothing"
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