{
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  "documentTitle": "Hampton Creek Pitch Deck",
  "authorId": "Pitchdecks",
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  "sourceTypeSlug": "strategy_consulting",
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  "notes": "The slide uses a hand-drawn aesthetic for the list and the dollar sign icon.",
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      "text": "1. Rising + Volatile Egg Ingredient Costs\n2. Sustainable Eating (Driven by Millennials)\n3. Cholesterol\n4. Food Safety (Concern over antibiotic use & Avian Flu)\n5. 34 Million have Egg Allergies or Egg Sensitivities in the US",
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      "text": "5 Factors Driving Demand",
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      "evidence": "The slides 'MASSIVE OPPORTUNITY', 'GLOBAL MAYO MARKET', 'US RETAIL COOKIE DOUGH MARKET', '5 FACTORS DRIVING DEMAND', and 'DIVING DEEPER: SUSTAINABLE EATING' and 'DIVING DEEPER: FOOD SAFETY' agitate the problem.",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "The slides '5 FACTORS DRIVING DEMAND' and 'DIVING DEEPER: SUSTAINABLE EATING' and 'DIVING DEEPER: FOOD SAFETY' imply the cost of inaction.",
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      "description": "Quantify what happens if the audience does nothing"
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