{
  "docId": "019dd923-5fed-74f2-a96f-1bdfa0f8925c",
  "docSlug": "bi-42cd9f0525110ab4",
  "documentTitle": "Here's dermatology startup Zerigo's Series B pitch deck",
  "authorId": "Pitchdecks",
  "authorName": "Zerigo Health",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.784,
  "pageNumber": 3,
  "pageCount": 17,
  "prevPage": 2,
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  "slideType": "analogy",
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  "density": "balanced",
  "nDataPoints": 0,
  "notes": "Uses a 'comparison_table' to frame the company as a proven investment opportunity by analogy.",
  "elementsJson": [
    "comparison_table",
    "logo_grid"
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  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5fed-74f2-a96f-1bdfa0f8925c/3",
  "deckHref": "/decks/019dd923-5fed-74f2-a96f-1bdfa0f8925c",
  "deckJsonHref": "/decks/019dd923-5fed-74f2-a96f-1bdfa0f8925c.json",
  "deckAnchorHref": "/decks/019dd923-5fed-74f2-a96f-1bdfa0f8925c#slide-3",
  "components": [
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        "h": 0.05,
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        "x": 0.78,
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      "kind": "image",
      "text": "Zerigo Health logo",
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      "kind": "image",
      "text": "Livongo logo",
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      "kind": "table",
      "text": "Company Profile comparison between Livongo and Zerigo Health across 7 criteria.",
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      "subkind": "comparison",
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      "kind": "title",
      "text": "Why Zerigo Health? Think Livongo of Dermatology",
      "attrs": null,
      "subkind": "headline",
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  "metrics": [],
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  "frameworks": [
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      "name": "argument-from-analogy",
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      "matchId": "00ca5468-bae6-4eb1-8377-1f8bd0128a5e",
      "evidence": "Uses Livongo as a benchmark to explain Zerigo's business model and potential.",
      "confidence": 1
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  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 3,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "ddebf4c8-ba90-4458-985f-e04df7a0359c",
      "evidence": "Slide 3 uses an analogy to explain Zerigo's value",
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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}